ABOUT ME

Anna James
Style Editor for LaurenConrad.com, Contributing Style Columnist for Giuliana Rancic's Fabfitfun & Vanity Fair. Blogger, merchandiser, and brand consultant.  

h
Fash Boulevard collides celebrity fashion with everyday style in a Vogue meets Us Weekly fashion. Brought to you from the eyes of a former small town girl and aspiring accessory designer. Fash Boulevard dives deeper than just the glossy pictures. 
h

Since the launch of Fash Boulevard in 2011, I have been blessed with some of the sweetest and most loyal followers a girl could ask for. It's because of all of you that so many fabulous doors have opened for me.  Thank you from the bottom of my heart. Below are a few answers to my most asked questions. 

Who have you collaborated with? 


I've had the incredible honor of collaborating with Lauren Conrad, Kohls, Paper Crown, H&M, Glamour, Bloomingdales, Vanity Fair, Teen Vogue, Ted Baker, Vogue, Bella Dahl, LuLu's, Mod Cloth, College Lifestyles Magazine, Giuseppe Zanotti, DSW, BCBG, Alexis Bittar, OPI, ShoeMint, JewelMint, Fibi and Clo New York, Melissa Joy Manning, Caroline Cree, Frock Candy, Shoe Dazzle, 31 Bits, and more.


Life before Fash Boulevard?
g
Growing up on the East Coast, I often found myself feeling restricted by the small town style that surrounded me. I had these fabulous dreams that I thought were too big to ever bother pursuing. Like so many girls, I was bullied terribly in high school for my weight. It got so bad that halfway through my junior year I left and began home schooling. It was during that time that I decided I was going to take my life into my own hands and chase every dream I ever wanted. When college rolled around Justin (then boyfriend, now hubby) moved to LA to become a screenwriter, so in order to survive the long distance I was determined to stay as busy as possible. This included losing 70 pounds, nailing my school work, and becoming the graphic design head of a small philanthropic group that designed handbags for World Hunger. The experience was truly life changing and helped me to realize how important it is to find ways to give back through your passion. The experience made me more determined and motivated than ever. So, I decided to turn what seemed like an impossible dream into the adventure of a lifetime. 


g
Every year BCBG Max Azria headquarters picks two interns from thousands of applicants across the country. It's the opportunity of a lifetime and the scout was coming to Auburn my senior year. After a slew of unfortunate incidents that would have normally been enough to cause me to walk away, I found myself chasing down the scout as she was leaving to catch a flight. I don’t know if it was the nerves or the possibility that this actually might work, but somehow the impromptu meeting went flawlessly and two months later I found myself driving across the country to start my dream internship in LA with Max Azria himself. 
g
After a summer filled with excitement, the real journey began. I landed a job as a visual merchandiser for a multi-branded company where I oversaw 26 Bloomingdale's and Macy's in Southern California. After a year of insanity, the job came crashing down unexpectedly when the company decided to let all of their out-of-state girls go just days before Christmas. I suddenly found myself jobless and thousands of miles away from my friends and family. That scene in Clueless where Cher wanders through Beverly Hills to Celine Dion's "All By Myself" was quickly becoming my reality.
g
Not ready to give up my dream, I decided to launch Fash Boulevard as a way to document my journey from unemployed dreamer to aspiring author and accessory designer. I've always seen Fash Boulevard as a platform to share my story, while illustrating seasonal trends and providing affordable pieces to help replicate popular celebrity ensembles. My goal is to help my readers find their unique style and achieve a truly fabulous wardrobe that will give them the confidence to chase their dreams, no matter how big they are.


g
 The biggest message I hope to give girls is that no town is too small for big dreams. Seven years ago I would gaze at the TV watching The Hills imagining what it would be like to live a life I never thought was possible. Now, seven years later, I'm lucky enough to work with Lauren every week as 1/4 of the team behind LaurenConrad.com. My hope is that girls will look at Fash Boulevard as proof and inspiration that anything is possible, as long as you're willing to put in the work. 

j
What is the hardest part about blogging?

For me, it's answering emails. I receive an average of 200 emails a day from girls all around the world and I can't help but stress about each one until I’m able to write them back. I know what it’s like to pour your heart into an email and never hear back from a person, so I always try to make sure I write everyone back, even if it’s a month later. 

kTo check out all my wedding post, be sure to click here.

Who takes your pictures?

My incredibly supportive husband, Justin. He's the only person I know with dreams bigger than mine and somehow he still finds time to do whatever I ask of him. I’m a very lucky girl! To give you an idea of how creative and amazing he is, just read how he proposed to me here.


How did you get your blog to grow so quickly?

 I put my heart and soul into every post and I think a lot of girls can relate to my journey. I also network a lot. I probably read between 20 to 30 blogs a day and I switch that stack up constantly. I believe we have our dreams and want the things we want for a reason. No matter what happens, you have to keep your head up. The best things in life take time. It's not about how quickly you succeed, it's about how much heart you put into it. :)

g
For more, be sure to check out my latest interview for I Want Her Job, here!