BCBG Max Ariza


Days after graduating from college and relocating clear across the country I found myself walking the halls of BCBG Max Azria headquarters swooning over the rolling racks that lined the ultra white halls. There I was, fresh from Alabama in my Forever 21 dress and Jessica Simpson pumps anxiously waiting to dive into the experience of a life time. The halls seem to go on forever. I was in the building where the designs were created, manufactured, and conceptualized, holding my breath at every turn waiting to bump into Max himself. There were clothes upon clothes. Each rack was filled with one uh-mazing sample after another. The Herve Leger dresses I had seen on so many red carpets were at my finger tips. I was in fashion heaven and I instantly felt at homeYou simply can't help but marvel at the designs and collections that the uber creative Max Azria puts out there and most recently I'm obsessing over his Spring/Summer 2011 Collection. You can always count on BCBG designs to be amazingly classic and forever chic. Then again, I may just be partial after being a previous employee of their visual merchandising department. Below are some of my favorite pieces available online right now. Click the picture to get the look. Are you loving this collection?




Something Extra: Recently BCBG Max Azria shared a look inside their stores filled with their Summer 2011 collection. Having worked with the ridiculously hard working team behind the store designs I know all of the planning and creativity that goes into one delivery. I love their floor sets and how their stores are so "boutique" like. Check out their newest Summer arrivals... It looks like they are loving stripes in this collection!

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